Discovery
1 to 2 weeks
Every stack decision starts with the business. That is why the first phase touches no code or screen design: it maps how you make money, who uses it, where they drop off, what each friction costs. We leave Discovery with a structured brief that answers: primary KPI, main persona, critical journey, regulatory/operational constraint, and three Build scope options (minimum, recommended, complete) with order-of-magnitude timeline and investment.
What we investigate
- Current revenue model and the friction points limiting it
- User journey from zero click to monetisation event
- Back-office operations supporting the journey
- Relevant regulatory constraints (financial, health, data protection)
- Internal client team and where it ends (handoff of who owns what)
Fits in 1 week
Discovery fits in 1 week if you already have a documented business model canvas, three available stakeholders for 1-hour interviews, and access to current dashboards (even rough ones).
Worth the full 2 weeks
If the operation has not yet been documented, or if internal teams disagree on who the customer is, dedicating the full 2 weeks pays off many times over in the next phases.